Perceived Importance of Household Internet Access

The increasing reliance on home Internet usage is well represented in perception of overall importance of household access. Household access to the Internet is viewed as “highly important” to “essential” by an increasing majority of Canadians [Figure 8].

• 66 per cent of Canadians households view the Internet access as “highly important” to “essential”, 5 to 7 on a 7-point scale; up from 49 per cent in 1998.
• Less than one in five (17 per cent) view Internet access as “optional”, 4 on a 7-point scale.
• 15 per cent view household Internet access as “unnecessary” to “not at all necessary”, 1 to 3 on a 7-point scale.