Dual Digital Divide: Qualitative
Research Project
Moderator’s Guide
Guide for New-Users
A. Introduction [10 minutes]
Before the discussion begins, the moderator briefly introduces him/herself
and explains the purpose of the group discussion, noting:
- Purpose of the study and focus group;
- Observation, audio recording and confidentiality;
- Explanation of format, “ground rules” and role of moderator;
and
- Participant introductions (i.e., first name and nature of employment/stage
of study, type of work interested in obtaining, etc.).
B. Current Information Search Techniques and Sources [10 minutes]
- How do you currently find information about government or city services,
community events or products you are thinking of buying? [Go around
the table]
- Are there one or two sources of information you rely on most?
- Do you rely on different sources of information for government
or city services... for community events... for products you are
thinking of buying?
- How did you find information about government or city services, community
events or products you are thinking of buying BEFORE you started using
the Internet?
- Is it easier to find the information you need since you started
using the Internet?
- Do you search for information more often since you began using
the Internet?
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