Dual Digital Divide: Qualitative
Research Project
Moderator’s Guide
Guide for Non-Users (Near and Far)
A. Introduction [10 minutes]
Before the discussion begins, the moderator briefly introduces him/herself
and explains the purpose of the group discussion, noting:
- Purpose of the study and focus group;
- Observation, audio recording and confidentiality;
- Explanation of format, “ground rules” and role of moderator;
and
- Participant introductions (i.e., first name and nature of employment/stage
of study, type of work interested in obtaining, etc.).
B. Current Information Search Techniques and Sources [10 minutes]
- How do you currently find information about government or city services,
community events or products you are thinking of buying? [Go around
the table]
- Are there one or two sources of information you rely on most?
- Do you rely on different sources of information for government
or city services... for community events... for products you are
thinking of buying?
C. General Experience [50 minutes]
- Can you describe your experience with personal computers (PCs)? [Go
around the table]
- Have you ever used a PC before?
- Is there a PC in your household? In your workplace? Do your children
use a PC at school?
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