Table 2 c: Internet non-user segmentation
(per cent)
| |
NEAR
USERS |
FAR
USERS |
| New near users |
Re-joining/ accelerating
users |
Drop-out/ infrequent users |
Core non-users |
| HOUSEHOLD
INCOME |
|
|
|
|
| <20K |
12 |
8 |
12 |
68 |
| $20-39K |
12 |
10 |
17 |
20 |
| $40-59K |
12 |
16 |
20 |
52 |
| $60-79K |
17 |
18 |
26 |
40 |
| $80-99K |
25 |
25 |
24 |
26 |
| $100K |
13 |
25 |
28 |
44 |
HOUSEHOLD TYPE |
|
|
|
|
| Couple with Children |
15 |
19 |
23 |
43 |
| Unrelated adults |
23 |
10 |
21 |
46 |
| One adult with children |
17 |
25 |
21 |
37 |
| Couple without Children |
11 |
7 |
12 |
70 |
| Single adult |
11 |
9 |
12 |
68 |
BASE: Non-users Apr./May 2003, n= 1360
|