Table 8: Internet non-user segmentation
(per cent)
|
NEAR
USERS |
FAR
USERS |
New near users |
Re-joining/ accelerating
users |
Drop-out/ infrequent users |
Core non-users |
Agree (5-7) |
72 |
45 |
29 |
28 |
Neither (4) |
10 |
11 |
15 |
9 |
Disagree (1-3) |
17 |
41 |
54 |
60 |
Q: I would be more
likely to try the Internet if I had someone take the time to show me how
to use it.
BASE: Non-users; Apr./May 2003, n= 1360
|