Domestic literacy management 1929 to 1945

By the 1930s, psychology had infiltrated many aspects of Canadian “child training” literature. Indeed, this period can be characterized by the quest for “normal” children and families (Gleason, 1999), and a shift in the formation of character, to the development of normal personalities (Gere, 1997). There was also growing interest in all aspects of the psychological and behavioural development of the pre-school child (Gesell, 1940, vi).10 Literacy advice to mothers during this time was embedded in the discursive ideal of the normal family, and connected to a range of state and para-state institutions that convened around the concept of “mental hygiene.” The mental hygiene movement sought to define normal or “typical” child behaviour, which could be expressed as scales or lists to assist professional to in turn identify, prevent, and remediate “extreme” or “abnormal” behaviour. The mental hygiene approach to child-raising emphasized the children’s environment as a key explanatory factor for “many types of inadequacy and of mental disturbance” (Blatz & Bott, 1929, p. 252) and thus advice to parents focused on regulating the home environment to prevent potential “abnormalities”. This interest in the home environment as a key factor in child development implied increased scrutiny of mothering practices, as well as new domestic literacy roles that drew on discourses of intensive mothering and the normal family.

The mental hygiene approach to “child training” is exemplified in William Blatz’s and Helen Bott’s (1928) Parents and the Pre-School Child. This was considered “the first real text book in Parent Education” in Canada (Johnson, 1929, p. 32). Blatz was the director of the St. George School for Child Study, which held discussion groups on problems of child-training for middle-class mothers. The outcomes of these discussions, which were facilitated by Helen Bott, were interpreted through the lens of mental hygiene and constituted the main source of data for Parents and the Pre-School Child. The mental hygiene approach marked a departure from the theories of developmental determinism predominant in the Nineteenth Century, as discussed in Chapter Four. Blatz and Bott questioned the doctrine of developmental determinism that held that the “basic patterns of character are laid down in the first two years of life” (1929 p. 259). They argued that such a doctrine promoted the “developmental derby” (Hardyment, 1995) played by many parents who had picked up the incipient message that the “earlier development takes place, the better” (Blatz & Bott, p. 256). In terms that echo contemporary concerns over the implications of the “early years last forever” doctrine (Canadian Institute of Child Health, 1997), Blatz and Bott observed that “the widespread emphasis today upon childhood as the great period in the making of the individual is causing a blight of pessimism in the minds of those who have passed well beyond that period” (Blatz & Bott, 1929, p. 260). They wondered if the belief among the general population that childhood was a determinant phase in the human life cycle did not in itself constitute a controlling environmental factor, a self-fulfilling prophecy as it were, with detrimental consequences for the course of action available to individuals as they grew older (Blatz and Blott, 1929, p. 261).


10 The term “pre-school” was used to describe children between the ages of zero to six. More recently, the term has come to be associated with children ages 3-5 who attend part-time pre-school programs. The term “early years” currently most commonly describes the life stage of children aged 0-6