Watch out for: Why? not enough white space White space — around the text and between paragraphs — provides contrast and makes the text less dense. small type Type must be large enough to read easily. italics or difficult type styles The type style should be clear and simple. block capital letters Block capitals take away the characteristic shape of letters which help many people read. They also make the text look dense. no pictures, illustrations or other graphics Graphics should provide relief from dense text. Charts or diagrams can be used to reinforce or replace written information. graphics that are poorly chosen or presented Graphics should be easy to read and should not interrupt normal reading patterns. coloured paper or ink Choose colours carefully to provide good contrast light letters on a dark background The most readable choice is always black type on white or light coloured paper. Watch out for highlighting techniques that reduce contrast (e.g. screens). no clear focus to the design Sometimes a pamphlet tries to do too much. too many competing elements The design elements may not work together. Or they may not give the reader a clear focus.

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