2. Organization of information

Good organization makes it easy for the reader to find out what’s important, and what he or she must do. The focus should be on what the reader needs to know. The main ideas should come near the beginning so they catch the reader’s attention and are easy to remember.

Watch out for:
   nothing to show what’s important
   titles don’t give enough information
   directions buried in the text
   poor organization of material
   too much information
   irrelevant information
   material continued on another page

Why?
Most readers look at graphics and headlines — the things that catch their eye first. They may not read anything else. If they are not comfortable with reading, they are not likely to struggle through a whole page to find out what y think is important. They are also not likely to read from page to page, unless there is a good reason.

3. Language

Choice of language is the area that usually needs the most improvement. Many people believe that difficult language gives the writing more importance, or makes it better. Unfortunately, it only makes it harder to read. Sometimes using difficult language helps to maintain an unequal relationship between the writer and the reader — for example, between a doctor and patient, or a social worker and "client".

Watch out for:
   complex language, unfamiliar words
   impersonal terms, like client or consumer
   nouns made from verbs — for example, anything that ends in "ization"