What is a “good” reading level?

The appropriate reading level depends on the audience you are writing for. A technical article written for people with specialized training could be written at a higher level than an information pamphlet for the general public. Know your audience!

Some general guidelines Fry levels
   
Specialized information for informed audience 9 — college
   
Material written for the general public 6 — 8
   
Material written for general public including people whose first language
is not English
5—6

graphic: pencil bullet Most newspapers are written in the grade 6 — 8 range, but include articles that are more difficult.
   
graphic: pencil bullet In a pamphlet or booklet, try to write at a consistent level. If some information is more important, make it stand out by using highlighting or a different layout.
   
graphic: pencil bullet In a newsletter or newspaper, try to include at least one article per page that is easier to read. It will encourage your readers to keep reading through the whole paper.