They choose an attractive design that helps the
reader follow
the information.
They include photos, drawings or other graphics to illustrate
the information.
They avoid small type, dense text and other layout errors that
can intimidate the reader.
They make it easy for the reader to find out what's important
and what must be done.
Every writer has a responsibility to present information in a way that is easy for the reader to understand. The reader should not have to struggle to figure out what the writer is trying to say.
On the other hand, no one should feel restricted to childish or boring writing in order to get a message across. Material that is written to be understood should provide essential information without making anyone feel uncomfortable with the writing style.
Why is clear writing important?
Millions of people in Canada can't read, or don't read well. This has been the message of the literacy movement in Canada for almost twenty years. The Southam News National Literacy Survey (1987) was the first study that proved we were right. In 1990, Statistics Canada took a more detailed look at how well Canadians can read. This study showed that 38% of Canadians between 16 and 69 years had difficulty with written materials.
In 1995, Canada was one of seven countries that participated in the International Adult literacy Survey (IAlB). More than 5,000 Canadians between 16 and 69 were surveyed to assess their ability to understand and use printed information in daily activities, at home, at work and in the community. Overall, this survey showed that almost 48% of Canadian adults have some degree of difficulty with everyday reading tasks.