What is a 30-second commercial?

A 30-second commercial is also called an "Elevator Speech."

It is a short, memorable introduction that tells people what you do. It should be easy to understand. Use plain language principles!!!

It answers the question, "So what do you do?"

Create different commercials for different purposes, audiences, and venues.

For example, if you're looking for a new job, you need a 30-second commercial to answer the question, "So, tell me about yourself." Or, "Why should we hire you?"