A good commercial will:

• Grab 'm and sell 'm
• Inspire questions
• Get action

QUIZZ

After reading each example, can you answer the questions, "Who am I?" or "What do I do?"

"I'm a demolition language expert. I tear down jargon and techno-babble and build bridges of understanding and clarity." (Plain Language Specialist)

Here's mine. "I'm a Marketing Doctor. I fix sales and marketing problems." (Marketing Consultant)

"I'm a government fundraiser. (IRS or tax collection agent)

There's the WRONG way...

Hi. I'm Paul Smith of Techie Storage. We sell enterprise-grade electronic televaulting solutions to ISPS, SSPs, and ASPs. With our service, you can retrieve your mission-critical data from our clustered secure data farm over an IP connection.

... And the RIGHT way.

Hi. I'm Paul Smith of Techie Storage. If you were to permanently lose your most critical business information, how long could your business survive?

If you answered, "Not long," please ask me how we can help you protect your company's financial health by storing your data in a safe & secure location.