a. Include short AL T Tags for logos and graphics that that are not critical to the information content of the page.
AL T Tags should be short and simple (less than 5 words) as browsers sometimes have difficulty with long, run-on AL T Tags. The alternative text helps the visitor understand what is on the page if they are using a text browser, or if they have image loading turned off in their graphical browser.

The bolded section below shows what an AL T tag looks like HTML:
IMG SRC="./doitlogo.large.gif' ALIGN=MIDDLE AL T="[DO-IT LOGO]"> When a sighted visitor views the page, they will see the DO-IT logo. When a user who is blind visits, his voice output program will read "DO-IT logo" to him. This gives him a clearer idea of what is on the page. In addition, any visitor coming to the site using a text-based browser will understand that there is a logo there instead of the more ambiguous "image" read from the HTML coding referring to images without AL T tags.

b. Include AL T tags for image maps (also called ISMAPS) to ensure that the embedded links are accessible.
An image map is a picture in which parts of the picture can be clicked on to find a link to another page. For example, on a map of the United States, a visitor might click on Washington State to find information about our state. But if the programmer has not included an AL T tag with alternative text, visitors using text-based browsers can be totally blocked from the site, or sent on a wild goose chase clicking unlabelled links that lead them in circles.

The following HTML coding does not include an AL T tag for the image map.
<HTML>
< TITLE>Our Library Page</TITLE>
< BODY>
< A HREF="/cgi-bin/htimage/home.map">
< IMG SRC="images/home.jpg" ismap /A>
< /BODY>
< /HTML >

When viewed through a graphical browser, such as Netscape, a beautiful picture of a floor map of a library appears in which the visitor can choose selected areas of the library. But when a visitor using a text-based browser visits the site, this is what they see:

Our Library Page
[ISMAP]

At this point the visitor is stuck as most browsers will not interpret the hypertext links embedded in the image map. Your visitors only option is to back out of the site. A visitor who is blind, or that has older technology with a text-based browser cant get to your information.



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