1. Analysis Of Statistics

    Throughout Canada, both the number of women trainees and the proportion of women trainees have declined in all areas of institutional and industrial training.

    There has been an increase of almost 12,000 in the total number of institutional trainees but the participation of women in these training spaces has declined by 3.4%.

    There has been a decline in all categories of Industrial Training; women's participation has declined by 4.4%.

    The number of women in non-traditional occupations has declined in every province.

  2. Priority Placement Of Women Trainees

    For the first year of the Act, 20% of all seats in non-traditional courses were reserved for women applicants. In June of 1983 the Minister raised the 20% seating priority to 30%. This priority placement system has not given women greater access to non-traditional training. The numerical information about 1983-84 is far from complete, and therefore it is not possible to tell the long-range impact of this measure, but we can see that between 1981-82 and 1982-83 -the numbers of women in non-traditional occupational training declined in every province. A priority seating system should work when there are large numbers of women clamoring for the training spaces. However, when demand for this training is not evident among potential women clients, unfilled seats are returned to the general pool of training places.

    This measure neither promotes nor encourages women to take non-traditional training; in a sense it is a "neutral" measure.

    When these priority seats are not completely filled by women, it encourages and reinforces the belief that "women don't want it". The 30% reserved seating plan is a good one but can only be effective if offered in conjunction with an aggressive recruitment campaign.

  3. Regional Targets For Women In Non-Traditional Occupations (WINTO)

    Managers and directors in every region are being told they must increase their female participation rates in WINTO by 5%. This means that a region, in which 6% of its trainees in non-traditional occupations are women, must increase the percentage of women to 11%. This measure is an affirmative one because it requires that CEC managers and personnel actively recruit women for WINTO placement. This target of a 5% WINTO increase is the only measure in the National Training Program which actually forces CEC staffs to grapple with the problem of why women aren't going into non-traditional training.

  4. Advertising Campaign

    The advertising program that first accompanied the announcement of the National Training Act was criticized by many respondents as being too "glamorous". The women shown in the ads in the non-traditional jobs were young and beautiful and generally emitted a sense of unreality. In order for women to visualize themselves in new, non-traditional jobs, they must see role models with whom they can identify.

    It is difficult to evaluate the effectiveness of advertising with so few statistics available on enrolments.


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