Work to be Done
Education for the media offers wonderful opportunities for women to get hands-on experience with equipment to enable them to experiment with different ways of working; women working in the media ought to be getting educational institutions to provide access to equipment in the long periods when it is not used for teaching. There are also important research tasks to be carried out in order to inform policy debates about the relationship between the process by which media is manufactured, and the product that it produces. But if education for the media is going to have any impact on what we see and hear, there has to be a much greater effort by women working in theoretical studies to make their work accessible and relevant to policy makers and to those working in the various sections of the industry .

It is also important that women, who do not like the way we are portrayed by the media, should complain, and so raise the consciousness of those who are daily making judgments about our desires and fantasies and what they think we will enjoy.

Julie James Bailey is Professor of Film and Media at Griffith University in Brisbane, Australia. She has been involved with film and television production, training, policy and regulation for twenty-five years in Australia, the United States and the UK. This paper was originally presented at the "Women, Power, and Politics" conference in Adelaide, South Australia (October 1994), marking the centenary of votes for women in South Australia.

1. The SBS is a government/sponsorship service providing minority language programs to the multicultural community and English language programs to minority interests.

References
Australian Broadcasting Corporation, 1993. Equal Employment Opportunity Management Plan 1993-1996. ABC: Sydney.

Alexander, Sandra, 1979. "Stop Organizing Be Creative," Report of the Organization of Training Courses for Women in Film and Television Production, conducted by the Australian Film and Television School, Sydney.

Cox, Eva, and Laura, Sharon, 1992. What do I Wear in a Hurricane: Women in Australian Film, Television, Video and Radio Industries, commissioned by the Australian Film Commission and the National Working Party on the Portrayal of Women in the Media, Sydney.

Encore, 1993. The Encore Directory. Trade News Corporation Pty Ltd., Sydney.

National Working Party on the Portrayal of Women in the Media, 1993. Women and the Media, Department of the Prime Minister, Office of the Status of Women, Canberra.

Special Broadcasting Service, 1993. SBS Annual Report, Sydney.

Sally Hartnett and Associates, 1998. The Portrayal of Women in Advertisements, Office of the Status of Women, Canberra.

Saulwick Weller and Associates, 1987. Sex Role Portrayal of Women in Advertisements, Office of the Status of Women, Canberra.

Stapleton, Claire, 1987. Industry Training Fund for Women: Summary of the Review of On-the-Job Training Scheme for Women and Recommendations for an Industry Training Fund for Women, Australian Film and Television School, Sydney.

Wyndham, Diana, 1986. On-the-Job Training Scheme for Women: Evaluation,. Australian Film and Television School, Sydney.