All The World’s A Stage

In this assignment you will be working individually and in groups to assist in the school play advertising. The play will have performances during school and in the evenings for parents and the local community.

Our job as a class is to work with both the drama and art departments in developing an effective advertising theme and campaign. The drama department will provide us with details on what the play is about so we can work with the art class to create several different versions of the same theme. At that time our project coordinators will evaluate all versions and present a select few to the drama department for final selection. Once the final selection is made, then our graphic design team will take over and create several different advertisements using the original approved artwork. In the meantime, our research team will be conducting observational research to determine where in the school and community the advertising is most suited. Once this is decided, the advertising will be posted and an evaluation of its effectiveness will be conducted.

To have a smooth, effective team we are looking for individuals to fulfil specific jobs. All students will apply for a specific job. Your teacher will make final decisions. Once jobs have been assigned, we can begin the project.

What is our class’s responsibility?

• Determine who the audience is
• Determine what type of theme will best portray this play (tragedy, etc.)
• Relay this information to the art class so they can develop the original artwork
• Work closely with the art class as they develop ideas (first drafts)
• Work closely with the drama class (communication of first drafts)
• Develop and execute the advertising within the timeframe agreed upon by the drama and art classes.
• Analyze the effectiveness of our advertising