Make the order of the material obvious

• the title should interest the readers and give them a context for the information that follows
• use headings to divide the text into manageable units
• headings and sub-headings need to be clear and highlighted to help the reader through the material

Avoid …

• titles that do not give enough information
• directions buried in the text
• poor organization of material
• too much information
• irrelevant information
• material continued on another page