Adult Literacy Volunteer Tutor Program Evaluation Kit

D. AWARENESS ACTIVITIES - Recruitment, Public Relations, Advocacy

A quality adult literacy program initiates a community awareness program to attract potential learners and volunteers and to gain support for the program and literacy issues from other sectors of the community.

a) The following conditions support the above statement. Please check those which apply to your program.

___ The program has determined which recruitment strategies are most successful for attracting potential learners.
___ The program has determined which recruitment strategies are most successful for attracting potential volunteers.
___ Recruitment strategies are implemented in accordance with program needs.
___ The experience of previous learners and tutors is used in creating awareness activities.
___ Contacts with relevant media and referral sources are made and maintained.
___ Program information is publicized regularly by means such as posters, brochures, newsletters and reports to relevant organizations and individuals.
___ The program undertakes an advocacy role in the community on literacy policy and support issues affecting adult learners.

b) Given your response(s) in (a), circle the number of the following statement which best applies to your program.

Program meets all of the above conditions.
Program meets five or six of the above conditions.
Program meets three or four of the above conditions.
Program meets two of the above conditions.
Program meets none of the above conditions.

c) Given your response in (b), what steps could you realistically expect to accomplish within the next year to improve in this area?

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d) What assistance will you require to accomplish the above?

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