This groundbreaking and practical tool kit entitled Successful Communication: Literacy and You, is designed specifically to assist Government of Canada communicators and managers to better communicate to Canadians information about the policies, programs and services that have been designed for them.
This project was initiated as a result of research conducted by Communication Canada and Statistics Canada showing that a high percentage of Canadians have serious difficulty finding, understanding and using government information. The need to know how best to communicate with the almost half of all Canadians who have low literacy skills led to consulting a team of experts to address this specific challenge. French and English language organizations specializing in literacy and communications issues were consulted, as were individuals in various government departments addressing similar questions. Over several months these individuals contributed resources, expertise and up-to-date research in the literacy field to this unique initiative.
The result of these collaborations is this overview of key techniques, practical examples and case studies that will help to clarify and simplify verbal, written, televised and Internet communications. Many will recognize that the principles of clear and simple communications are essentially the foundations of good communications in general and as such can be regarded as common sense. Looked at more closely, however, the examples illustrate that often what communicators take for granted as being clear and accessible, is not at all.
This tool kit addresses the difference between a message that’s sent and one that is received and understood. As public servants, it is in our interest to ensure that government communications reach all Canadians without exception. The principles and techniques offered here apply to government communicators and to anyone wishing to be inclusive in their messages.
Successful Communication: Literacy and You, is a first step in addressing the communication challenges posed by low literacy among Canadians. It is hoped that communicators and managers will incorporate its practical tips and key messages in their efforts to reach all Canadians.