• Arouse the reader’s interest. Use positive tone.
    Before:
    There are literally hundreds of programs and services offered by the Government of Canada but, sometimes, it can be difficult to find out about them.
    After:
    Services for First Nations People: A Government of Canada Guide describes many of these services and how to access them.
  • Address the reader directly.
    Before:
    Over 28,000 First Nations students are funded to attend universities, colleges or other recognized post-secondary institutions each year through Post-Secondary Education Programs.
    After:
    If you are an Aboriginal student, you may be able to get financial support for tuition, books and other education costs.
  • Use meaningful headings.
    Before:
    There are many services and benefits provided by Veterans Affairs Canada that you or members of your family may be entitled to if you are a war veteran or civilian with theatre-of-war service, or a serving or former member of the Canadian Forces regular or reserve, or the RCMP.
    After:
    Veterans entitled to benefits
    As a war veteran or a civilian with theatre-of-war experience, you or your family may be entitled to certain services and benefits.
  • Highlight important information.
    Before:
    You can also call 1 800 567-9604 or visit www.inac.gc.ca. Click on “Programs and Services” on the top menu bar, then click on “Education.” While you’re there, go to “Scholarships, Bursaries and Awards Guide for Aboriginal Students” to check out the E-Directory, a searchable list of more than 500 scholarships, bursaries and awards available to Aboriginal students.
    After:
    1 800 567-9604
    TTY: 1 866 553-0554
    www.inac.gc.ca and click on Programs and Services on the top menu bar, then click on Education. Also go to Scholarships, Bursaries and Awards Guide for Aboriginal Students and check out the E-Directory.
  • Present information in a way that facilitates the reading and tracking of information.
    • The guide includes a table of contents and a user guide.
    • Align text so that it is left-justified. This prevents irregular spacing between words such as in a centre-justified text.
    • Use sans-serif fonts in bold such as Arial for titles and subtitles to emphasize programs, for example.
    • Use serifed fonts such as Times New Roman in 12 points for the general body of the text.
    • Place telephone numbers and Internet addresses in shaded boxes for easy identification.
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