DETERMINE CONTENT/MATERIAL
What should go on the board?
In most cases, outdoor companies can design the layout and produce the board themselves. Too much copy
on a billboard is ineffective. The human eye can read approximately seven words while driving by. Follow that
rule when writing copy.
Using paper, vinyl or paint?
- Paper is the most economical, but it depends on the length of a showing.
- Paper must be replaced (re-posted) about every thirty days, especially when the
weather has been particularly rainy.
- The cost for printing paper also depends on the color or colors used.
- If the design calls for something simple like 2 colors, the paper will be relatively
inexpensive, maybe $40-$75 per board. If something more intricate is done, like a 4
color design, production will be more expensive, approximately $75-$150 per board.
- If an organization is doing a yearlong contract consider using vinyl.
- The good thing about vinyl is the one-time production fee, and its durability allows for
a longer shelf life than regular boards.
- Vinyl is charged by the square foot of the board, usually anywhere from $2.00 to $5.00
per square foot. A 30-sheet board which measures 10'6" x 22'8" will cost anywhere
from $483.00 to $1,200.00.
- Fewer outdoor companies are selling paint boards. However, if available, they figure the same as a
vinyl board, but are less expensive per square foot.
- Paint can be harmed outdoors, so take showing length into consideration.
- Boards usually need to be repainted about every six to eight months, once again,
depending on the weather.
APPROVE ARTWORK
Make sure the artwork is approved soon enough to meet posting deadlines, especially if the boards need to be
sent to other cities for posting. After everything has been approved and signed, wait for the posting date.
YOU'LL BE SO PROUD WHEN YOU SEE YOUR BILLBOARDS … AND EVERYONE
DRIVING BY WILL SEE THEM TOO. YOU'LL BE GAINING RECOGNITION FOR YOUR
ORGANIZATION ALL DAY, EVERY DAY … ONE AUTOMOBILE AT A TIME!
Billboard Slogan Ideas
- FREE HIGH-SCHOOL DIPLOMAS!
- HELP STOP ILLITERACY
- YOU HAVE THE POWER TO STOP ILLITERACY
- ILLITERACY CAN BE STOPPED
- HELP FIGHT ILLITERACY
- THERE IS A CURE FOR ILLITERACY
- LEARN ENGLISH … IT'S FUN. IT'S EASY. IT'S FREE.
- THERE'S ONLY ONE THING WORSE THAN ILLITERACY … IGNORANCE.
- WHO SAYS YOU CAN'T GET SOMETHING FOR FREE?