Both flyers and posters are effective means of communication. However there are several differences. Determining which one is best for each organization depends on where it will be seen, and who will be seeing it.

FLYER (or circular): usually a single-sheet piece printed on one side that is mailed, posted, or distributed directly like those stuck on a car's windshield.

POSTER: usually larger in nature, an advertisement designed to grab attention and get a message out to a large number of people.

Why are Posters and Flyers Effective?

• They persuade, inform and educate.
• They attract and hold an audience's attention.
• They are their own delivery systems.

Checklist for Success

DEFINE THE PURPOSE

What does the organization hope to accomplish?

• Try to create posters for topics that will be used again. Literacy or GED awareness, for example.

CREATE THE MESSAGE

Is the text simple? Have as few words as possible been used?

• When a flyer or poster is posted in the community, it is a reflection of the organization. It is always a good idea to have more than one set of eyes check the piece to ensure there are no mistakes or misspellings.

DESIGN THE LAYOUT

Has the format been considered, and use of graphics, paper and color? Is it visually attractive?

BEGIN PRODUCTION

Is cost an issue?

• Consider involving a business partner who could help with printing costs. Select an organization that ties in with the target message. For example, if literacy is being promoted, ask a local bookstore for support. Include the sponsoring company's logo as an added benefit for their partnership.
• Posters can be used for longer periods of time if they are designed in a way that is not time specific. Don't use dates or names that may change.
• Use a contact line at the bottom that can be filled in as needed.

DISTRIBUTION

How and where will the flyers or posters be placed?

• Place posters on city buses or in convenience stores.
• Distribute flyers in grocery stores, salons, laundromats or local businesses.
• Ask the utility or phone company to include a flyer with monthly statements.
• Send flyers to past and present students or other target audiences.