Typically, media kits are pocket folders containing information for print and/or broadcast media. They give the reporter all of the information necessary to become familiar with a topic. Media kits are often used by organizations for distribution of basic information at special events, news conferences and during crises.
Media kits contain a combination of the following:
It's important to always be aware of the audience. Different elements may need to be included for different situations. Reporters may need specialized information for a particular event or story.
What materials are available to you?
Could they be used as part of a media kit?
NOTE: An organization's media kit projects an image of the organization. It is important to remember that, in the absence of a spokesperson, the media kit is doing all the talking … be sure that the organization is represented well!