Having a representative from an organization speak at a civic group meeting is an inexpensive, yet
effective way to reach a large number of community leaders. Civic groups are also excellent sources
for recruiting program volunteers, mentors and business partners.
Making Civic Presentations:
CHOOSE SPOKESPEOPLE:
Decide who will be the spokesperson and how many people should attend (a maximum of 2-3 people
is acceptable). The people chosen should be:
- Able to represent the interests of the organization
- Knowledgeable about organizational goals and procedures
- Able to speak in front of groups, large or small
- Capable of motivating the public
- Able to answer questions or to refer them to other representatives if he/she does not know the answers
Who would make a good spokesperson for your organization? Why?
SCHEDULE SPEAKING ENGAGEMENTS:
Targeting civic groups is the best way to schedule speaking engagements.
- Contact the local chamber of commerce for a list of area civic groups.
- Explain the purpose of the call and ask for a contact name and number.
- Call the contact person for each group well in advance to schedule a date and time for a representative
to speak to their organization (luncheon, monthly meeting, etc. Some groups schedule meetings months
in advance).
- If the contact person asks why the presentation is important to the group, be prepared to explain
(i.e. offers a variety of educational services to the community) and point out that some of the services
may benefit their members or someone they know.
- Call the contact person a few days before to confirm details.
- Find out how many people attend the meetings in order to prepare information kits.
- Provide the name of the spokesperson and his/her title, and share/request any other information
that would be beneficial to either party.
- Inform the contact person that the speaker will be available for a question-and-answer session after the
meeting, if time allows.
List some groups who may benefit from a presentation about your organization: