I have reviewed the final proof of the BCS pamphlet provided on Wednesday and have shared it with a few others for comment. In general, there is strong support for a number of changes before we could consider sharing it with the CCS-NB for their endorsement. You will note that many of these "changes" were requested/outlined in my March 2nd memo and accompanying pamphlet that you have attached to this proof.

Some of these changes may seem minor and we realize timing is tight. However, we believe this exercise is important enough that a best-effort product is better than one that simply meets a deadline. An effective pamphlet can contribute to increased participation rates in this service-- an essential factor for successful outcomes. Thus, it is critical that the pamphlet be as well-designed as possible to encourage women 50-69 years to participate in breast screening.

I have summarized required changes and comments below. If you have any questions, please do not hesitate to call me. Furthermore, I would be very willing to meet with the designer or whoever else to discuss our concerns and provide whatever insight/direction I can to help in the completion of a product that is agreeable to all.