Requested Changes to Pamphlet:

1. Front panel requires redesign if it is to appeal to women in the intended age group (i.e., 50-69 years).
   1. place opening text, "An Important Health Message...", at top of page so that it is visible if pamphlets are placed in a display stand
   2. graphic is unacceptable for the intended target audience and service being promoted
      • it seems more suited to a marketing strategy for "alternative health services" for young women
      • it appears melancholy, gloomy, dark, ...
      • seems disproportionately small/unbalanced with rest of panel
   3. use font styles that are more rounded/curved/feminine
      • "Breast Cancer Screening" text is too chunky, square and letters are not readily distinguishable. Font style should be easy to read by people with lower literacy levels.
      • font style of opening text, "An Important Health Message...", may be ok but seems cramped (increase width to height ratio)
2. Wording & Use of Attributes
   1. in first bullet, "greater chance" has been replaced by "higher risk"; "greater chance" was used as it was felt to convey the same meaning and perhaps be more readily understood by the public in general (i.e., lower literacy level)?
   2. all bolding has been removed; bolding was intended to emphasize the most important elements and is preferable (as per sample provided March 2nd).
   3. if we are going to use a second color in the actual body of the pamphlet, would it be more appealing/colorful to use it for each bullet rather than for the check marks (as the check marks alone help these points stand out)?
3. Space Allotted for Region Stamp/Phone Numbers of Screening Sites: original format whereby space is clearly indicated for stamping or otherwise imprinting phone number(s) is preferred; inviting women to call for an appointment is the critical message in this pamphlet and original version reinforces that with the special focus at the end of pamphlet as well.
4. Layout
   1. the "dead space" at the top of pages 2 and 3 does not seem inherently useful. If not essential, text could be enlarged and/or spaced out more.
   2. otherwise, if we need something moving across the panels, something more flowing/rounded/feminine would be preferred over the "diamonds" presently used.