2. I’d like you tell me how much emphasis your parents placed on literacy when you were growing up. For example:
   
   
   • What were their expectations for your educational achievement?
   • What is your parents’ education level?
   • Did you often see them read books or magazines? Did they do writing activities at home?
   • Do you remember them sharing rhymes, songs or stories with you?
   • Did they help with homework or read to you?
   • Did your family make cultural or social outings such as going to the museum, art galleries or science centers?
     
     
3. Now I’d like some information about your current position.
   
   
   • Can you tell me your level of education?
   • What on-the-job training or experience do you have?
   • Have you take any personal or professional development workshops, courses or seminars after you started working?
   • On average, how much time would you say you spend watching TV or videos per day? What types of programming do you watch the most?
   • Do you have a computer with internet access at home? How much time do you spend on the Internet per day? What do you use the Internet for primarily (e.g., email family or friends, internet banking, literature searches, shopping)?
     
     
4. Finally, I’d like you tell me what you do in your family to communicate the importance of literacy? For example:
   
   
   • What are your expectations for your child’s educational achievement?
   • What types of literacy activities does your child see you involved with at home?
   • Do you help with homework? Do you read bedtime stories or have your child read to you?
   • Do you share rhymes, songs or stories with your child?
   • Are books readily available at home? Does your child bring home books from his school’s library? Does he have a public library card?
   • How much time would you say your child watches TV or videos per day? What types of programming does he watch the most?
   • Do you let your child access the Internet? How much time does he spend on the computer per day? Do you know what types of sites he visits?
   • Does your family make cultural or social excursions such as to the museum, art galleries or science center?

Thank the respondent for completing the interview. Ask him/her to call if they have anything else to share.