1. Literacy isn’t a problem for our audience.
    This may be true, but it has become clearer that literacy is a problem for more people than we had realized. Any material that is written for the general public should be clear and easy to read, since as many as 48% of Canadian adults have difficulty using print to get information.

  2. It won’t be legal.
    Even lawyers are beginning to recognize that legal jargon doesn’t make a document more legally binding. It’s important for people to understand what their legal obligations are, and what they must do. Readers are more likely to understand their legal obligations if the document is written in everyday language. Again, some good “before and after” examples may be needed to demonstrate how effective clear language can be. Please see Section Four for examples.

  3. What we have to say can’t be written simply — we have to use technical language.
    Some material is written for a special audience that has the background to understand technical language or specific terms. But when material is written for the public, the writer must explain those terms so that more people can understand. If it’s important for the audience to know the terms, then define them and use them consistently. That way the audience will have a better chance of understanding. If the words or terms are not essential, then choose a more common word that will get the idea across, even if it’s not quite as precise.