Why not use clear writing?... Some common reactions...
- We don't have time.
It does take a little longer to write using clear language, but the
more you use it, the easier it gets. The time will be well spent if
your materials are more effective.
- It will insult people who read well.
Materials written for adults should not be childish or insulting to
anyone. If they are clear and easy to read, they will have the greatest
benefit for people who don't read well. But people who do read well
can find out what they want to know more quickly from material that
is clear, focused on the main ideas, and well designed. Nobody will
complain about that.
- It costs too much.
Studies in the U.S. and Britain have shown that clear writing saves
money. The text is often shorter because it sticks to the point. Forms
and form letters can often be eliminated, and staff spend less time
answering questions and dealing with complaints.
- Our boss will never go for it.
Sometimes people feel that complex writing demonstrates how educated
or important they are. Or they may believe that what they have to say
just can't be put simply. Some technical information may be difficult
to revise, and will take a little more work. Some good "before
and after" samples may convince a reluctant boss that a clear and
direct style works.
- I'm paid to write - my writing is just fine.
Chances are this person is right, but the material she or he produces
may not be useful for a wide audience. You can apply the techniques
of clear language and design in all forms of writing, but they are most
useful when you want to expand your audience to include as many people
as possible.
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