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Use upper and
lower case instead of all capitals. Avoid using capitals for each
word in a title. |
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Avoid typestyles
that are condensed, expanded or difficult to read (e.g. italics).
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Bold type is good for highlighting
important information in the text. |
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| 4.
Make sure that illustrations or graphics are placed with the text
and help to explain it. |
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Graphics should not be used
only for decoration. They should help the reader understand the text.
They should also make sense all by themselves. |
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Make sure that drawings
and photographs are clear and that captions can be read easily. |
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Make sure that illustrations
do not interrupt normal reading patterns. For example, don’t
place the text so that the reader has to “jump over” a
photograph. |
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| 5.
Consider the length of the lines, the style of margins, and the spacing
of the text. |
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Lines that are too short
— less than 50 characters, and lines that are too long —
more than 70 characters, can be confusing for the reader. |
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Type that is justified on
both sides (giving a straight right hand margin) often makes big spaces
between words or letters. Many words will be hyphenated to make the
lines even. |
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