| 2.
Choose a design that complements the organization of information and
helps the reader find his or her way through the text. |
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If possible,
use a single panel of a pamphlet, or a whole page in a booklet, for
one kind of information. Don’t start something new at the bottom
of a page. |
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Make important information
stand out by using highlighting such as bold type or a different layout.
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Be sure that information
that appears in a box makes sense all by itself. The reader may choose
to only read this information. |
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In a newsletter or newspaper,
try to include at least one item per page that is easier to read.
This helps to keep the reader going from page to page through the
whole publication. |
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| 3.
Choose type that is clear and easy to read. |
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A serif typeface used here
(with ‘hooks’ on each letter) makes text more readable
because it leads your eye from letter to letter. A sans serif typeface
(see the main titles) is good for titles since it leads your eye down
into the body of the text. Don’t use more than two or three
different typefaces in one document, and use the styles consistently.
(for example, one for titles and sub-titles, one for text). |
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Choose a type size that
is large enough for easy reading. Choose 12 — 13 point type
for single columns, 10 — 12 point type for two or three columns.
Titles and sub-titles can be larger, but use a consistent size for
the same type of information. |
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