Domestic/North American market |
Global markets |
Customers sourcing locally |
Customers sourcing globally |
Production push |
Customer pull |
Higher costs are passed to customers in higher prices |
Higher costs have to be absorbed – prices are falling |
Prices determined by local competition |
Prices set by disruptive global competition |
Competing for market share |
Competing for markets, investments, product mandates |
Competitiveness based on cost, quality, time to market |
More of a premium on time, but also on customization, service – price competitiveness
is more important than ever |