*The launch of the first workplace
campaign should be supported by a professionally managed and coordinated
marketing, communication and media relations strategy. |
*Host a national kick-off event
*
Recruit a national spokesperson
* Ensure that donors see the direct benefit
of their donation on the lives of girls and women
* Develop appropriate
print materials
* Ensure member participation in cam ai n activities
|
*Marketing & communication committee
* Experts
* Staff |
*A special budget for these activities
will need to developed
*It may be possible to secure pro-bono services
|
*Dependent on final campaign launch date
* Probably only in the fall of each year |
*First national campaign assured of
positive profile and credibility
* Donors recognize the tangible impact of
their donations on the lives of women and girls
* Members contribute
actively, as per the membership policies, to campaign activities
|
*An evaluation of all areas of activities
should be conducted. |
*Evaluation procedures should be developed
and implemented to cover the following areas:
a) Access Strategies
b)
Strategic Alliances
c) Membership
d) Marketing and Communication
e)
Donor Trends
f) Donor Feedback |
* Board of Directors through Evaluation
Committee |
* Conference Calls |
* Evaluation to be completed by the end of
the first campaign |
*Developed and tested evaluation systems
in place
* Base of information from internal and external sources to be
used for next campaign
* Critical information in place for the work of the
Strategic Planning Committee |
