| Orientation meeting, design
launch |
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| Prepare launch timeline
and inform all participants |
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| Community Partners |
| Identify community partners
to participate |
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| Identify roles for each
community partner in launch |
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| Prepare and send out invitations
to community partners |
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Provide fact sheet about
campaign and FAQs about literacy to community partners
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| Provide speaking notes to
community partners, if applicable |
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| Entertainment |
| Book entertainment, if applicable |
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| Special Guests and VIPs |
| Identify and invite special
guests and speakers, mayor, politicians |
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| Provide fact sheet about
campaign and FAQs about literacy to VIPs |
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| Provide key messages about
campaign to VIPs so they can incorporate into their speaking notes |
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| Adult Learners |
| Identify adult learners,
staff or volunteers as spokespeople |
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| Invite adult learner speakers or other
volunteers to speak at launch and other events, if possible |
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| Provide speaking notes to adult learners |
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| Coach adult learners for their presentation
and possible media interviews |
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| Volunteers |
| Identify volunteer roles and schedule
volunteers, e.g. crowd control, hosting VIP’s, displays, parking
attendants, transportation of VIPS, hosting media, bookmark collection,
hosting entertainers |
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| Provide fact sheet about campaign and
FAQs about literacy to VIPs |
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Launch Checklist and Reminders