The OLC's Online Public Awareness Action Guide

Tool Box

• Tips on adult learners as spokespeople
• Guidelines on how to involve students in interviews
• Sample Learner Profiles (PDF file - 147k)
• PowerPoint presentation on Speaking Notes (1.3 mb)
• Sample Focus Group process for adult learners
• Form for collecting data about focus group members

• Community partner information package
  • Introductory letter
  • Campaign fact sheet
  • FAQs about literacy
  • Letter of intent
  
  
• Launch Checklist and Reminders  • View in PDF (20k)
• Ideas from previous campaigns
• The OLC Bookmark Template
• Chart of campaign action steps

• Introductory Letter Template (HTML)  • View in PDF (8k)
• Media Release Template (HTML)  • View in PDF (9k)
• Public awareness campaign Fact Sheet Template (HTML)  • View in PDF (10k)
• FAQs about Literacy Template   • View in PDF only (93k)
• Launch Media Alert Template  • View in PDF (8k)
• Follow Up Media Release Sample (HTML)  • View in PDF (10k)
• Media Checklist (HTML)  • View in PDF (10k)

• Survey questions for members of your agency/community partners
• Survey questions for Literacy Agencies
• Media-coverage tracking sheet
• Survey questions for adult learners