The OLC's Online Public Awareness Action Guide

Engaging the Media

Click on any of the links below to go directly to the corresponding content on this web page.

Introduction

Media Relations Guide for Community Agencies

Who works on the news?
Types of media
When the reporter calls: negotiating the interview
Preparing for interviews
Doing the interview

Media relations templates

Tools:

• Introductory letter template (HTML)   • View in PDF (8k)
• Media release template (HTML)   • View in PDF (9k)
• Public awareness campaign fact sheet template (HTML)  • View in PDF (10k)
• FAQs about literacy   • View in PDF only (93k)
• Launch media alert template (HTML)  • View in PDF (8k)
• Follow-up media release sample (HTML)  • View in PDF (10k)
• Media checklist (HTML)  • View in PDF (10k)
• Sample Adult Learner Stories  • View in PDF only (147k)