Engaging the Media

Media Relations Guide for Community Agencies

Media coverage is essential to the success of any public awareness campaign. A basic understanding of how the media works – some perspectives are offered below - will help you to secure this key element in your community.

Good media relations will not only help you inform people about your programs, but can also play a role in influencing government and other decision-makers to support literacy programs.

Click on any of the following topics for more information: