The OLC's Online Public Awareness Action Guide

Mobilizing People

Introduction

Key elements of a success campaign

Tools:

• Tips on adult learners as spokespeople
• How to involve students in interviews

Adult Learner Focus groups

Findings from focus groups of adult learners

Tools:

• Focus group process for adult learners
• Collecting data about focus group members

Speaking in Public

Tools:

• PowerPoint Presentation

Community Partners

What is a community partner?
Why work with community partners?
How community partners can be involved
Tips on working with community partners

Tools:
Community partner information package

• Introductory letter to community partner
• Campaign fact sheet
• Literacy: frequently asked questions
• Sample of letter of intent for community partners