Mobilizing
People
Community partners
Tips on working with community partners
- Involve many community partners; most community groups are “tapped-out”
- Tie-in to existing programs where the target groups can be
more easily reached
- Customize your campaign for each community within the overall
campaign framework
- Use the media to drive the campaign supported by community
events
- Get campaign information into as many hands as possible, start
now!
- Move campaign activities away from institutions that are
intimidating to public places where the target audience public
is more comfortable
- Target partners who can assist in evaluating the campaign.
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