Part 2: Taking Action
The OLC’s members have demonstrated enthusiasm and creativity
in taking up the challenge of adapting the OLC’s social marketing
campaigns to the needs of local communities. Adult learners and
community partners contribute significantly to efforts to foster a
sense of possibility and personal empowerment in a campaign that moves
people from awareness to action on literacy. This section includes
information and ideas on managing the human resources that are the key
to a successful public awareness campaign.
This section describes the activities and supports that are
at the heart of a public awareness campaign and are essential to its
success. The Challenge, the Launch, the Community Events, and various
promotional supports all help to make the campaign inclusive and to
raise
its profile. Activities and promotional tools are designed to be
flexible so that each community can use them according to their
priorities and to the extent of their resources.
The media are important partners in any public awareness
campaign. This section includes a detailed Media Relations Guide and
several Media
Relations Templates for your use in promoting public awareness
campaigns with the media.
A public awareness campaign is about reaching your planned
outcomes; for instance, raising awareness of literacy issues and
engaging potential learners. An effective evaluation allows your
organization to monitor and analyze whether you met your overall goal.
Many sections of Taking Action contain
hands-on tools that will help you with your own campaign
activities. Click on the link above for a complete list of the tools.
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