Mobilizing
People
 Tips on adult
learners as spokespeople
- Start early.
- Identify potential adult learner spokespeople among learners
who participate in your organization’s events, or through
classes or focus groups.
- Review the purpose and elements of the campaign and ask where
they want to be involved.
- Develop the adult learner stories for the media well in advance. Click
here for sample learner profiles. (PDF 147k)
- Use adult learners who have not previously been involved
with the media.
- Make sure the learners are comfortable telling their stories
to the media.
- Review the presentation materials and help the learners identify
the role they will play.
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