Ontario Literacy Coalition (OLC) - The OLC's Online Public Awareness Action Guide - Page 39

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Activities

Click on any Section cited in the Supports column (at far right) to go directly to the corresponding content on this website.

Chart of campaign action steps

	Steps	Action	Supports
1	Before you get started 7-9 months before campaign	Conduct focus groups with adult learners and other members of the public (optional). ---------- Meet with potential primary community partners (other community organizations) who might help implement the campaign and work on the steering committee. Identify adult learners to help with the planning.	Focus groups ------------ Adult learners as the face of the campaign Community partners Community partner information package • Introductory letter • Campaign fact sheet FAQs about literacy
2	Getting started 6 months before the campaign	Develop a list of secondary organizations and businesses in your community to approach for support of the campaign.	Community partners Community partner information package • Introductory letter • Campaign fact sheet FAQs about literacy
3	Design how the campaign will look locally 2 to 4 months before campaign	Confirm and meet with primary community partners to determine campaign activities. Approach community partners to get commitment for participation and identify possible community events. Decide what the campaign challenge will be.	Mobilizing people Activities Community partner information package, including letter of intent
4	Getting down to details 1 to 3 months before the campaign	Determine quantities of materials required: • “What did you learn today?” posters • bookmarks • handouts (i.e. buttons – subject to availability) Determine method of collecting bookmarks and drawing prizes. Prepare bookmark boxes. Continue getting commitments from community partners for community events or awareness activities.	Activities Approach partners about donating prizes
5	The face of the campaign 1 to 3 months before campaign	Identify adult learners who will be campaign spokespeople. Spokespeople will help with presentations to potential partners, media interviews and at events during the campaign.	Adult learners as the face of the campaign See also the OLC’s manual, Let the Experts Do the Talking!
6	Step by step to the launch 8 to 10 weeks before the campaign	Plan the launch	The launch Launch checklist and reminders
7	Prepare to publicize At least 6 weeks before campaign, depending on local circumstances	Complete local information for media information package: • media release template • adult learner story (optional) • FAQ’s • Fact sheet Note: OLC will distribute radio and TV commercials to local media as appropriate.	Engaging the Media Media relations guide Media relations templates Sample adult learner stories (PDF 147k) Radio and TV commercials (from the OLC)
8	Ready, set, go!	Campaign Week	Good luck!
9	Evaluate Within 3 months of campaign delivery	Complete simplified evaluation materials to be provided by the OLC and return them to the OLC. Facilitate evaluation work by the OLC-appointed evaluator (e.g. identify telephone interviewees and participants for an evaluative focus group).

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