Launching Activities
Introduction
This section describes the activities and supports that are at
the heart of the OLC’s public awareness campaigns and essential
to its success. The Challenge, the Launch, the Community Events
and various promotional supports all help to make the campaign inclusive
and raise its profile. Activities and promotional tools are designed
to be flexible so that each community can use them according to
their priorities and to the extent of their resources. The Challenge
Issuing a challenge can heighten interest in any awareness campaign.
A challenge can be used as a media “hook.” It can be
used by local government leaders to challenge the community to take
action. It can be used by community organizations to generate interest
in their own community events. The spirit of the challenge is meant
to be fun and positive, not competitive.
Here are some ideas of what the challenge could look like:
- The OLC or a prominent local figure could issue a challenge
to the communities in the area to improve literacy awareness in
their community
- Businesses could issue inter-corporate challenges
- The public could be issued a challenge through the media and
other communications materials asking them if they or someone
they care about needs help with literacy.
A challenge is a good way to generate awareness about literacy.
Community partners participating in past campaigns liked the idea
of a challenge to focus the public’s attention on the campaign
message and to take some kind of action.
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