Launching Activities

Bookmarks

• Prizes

Prizes bring the opportunity to generate more publicity from the bookmarks. At the end of the campaign week, you have an opportunity to do a prize draw from all the bookmarks received. The draw itself, and the announcement of the winner(s) is an opportunity to generate more publicity and awareness.

Each community decides on the number and type of prizes. In the 2003 campaign, they ranged from grocery certificates to computers. Ask your community contacts to donate prizes.